2. Webáruház hiba, Nyitólap teszt!

.
.
A mai tanulást egy egyszerű teszt-el kezdjük!
Nyisd meg a weboldalad, és nézd meg hogy mit látsz!

Odaszögez-e a monitorhoz az, amit épp látsz, anélkül,
hogy az egérrel lejjebb görgetnél?

—-
Az interneten hónapról hónapra csökken az az idő,
amennyi idő alatt az oldalunkra érkező látogató eldönti,
hogy marad-e vagy sem. Ez a mai statisztikák szerint
valahol 5-10 másodperc között van.

—-

Naivitás lenne azt hinnünk, hogy majd pont a mi
webáruházunk lesz ez alól kivétel.

.
.

Éppen ezért egyáltalán nem mindegy, hogy amikor
megnyitjuk az oldalt, mit látunk. Megteheted, hogy
ide-oda futkosó termék ajánlókat tolsz az érkező
látogatók orra alá, vagy a hagyományos “Köszöntjük
webáruházunkban…” kezdetű lebilincselő nyitó szöveget
választod, de ennél ma már akad azért hatékonyabb
megoldás is.
Az Te weboldaladon kell hogy legyen egy jól átgondolt,
vezetett értékesítési folyamat,
ami a lehetséges
vevőket elvezeti a vásárlásig, a már erre készen álló
vevőket pedig kiszolgálja.

—-
Jó megoldás lehet erre például, ha a nyitólapon
értékesítési szöveget is használunk.

—-

Van fogalmad arról, hogy ugyanolyan típusú
vagy kategóriájú terméket, mint amit Te forgalmazol,
hányan árulnak még az interneten?
Ha ez a szám nagyobb mint 5, akkor ott bizony már
versenyhelyzet van!

—-
A lehetséges vevőt, aki az oldalunkra érkezik,
meg kell győznünk 5-10 másodperc alatt arról,
hogy minket keresett!

—-

Ha erre értékesítési szöveget használunk, tudnunk kell,
hogy annak hogy kell kinéznie, és milyen részekből
kell állnia!

—-
A hatékony értékesítési szöveg
mindenképp egy
figyelemfelkeltő címmel kezdődik!
—-

Egy olyan címmel, amit az érkező látogató nem tud
nem elolvasni. Ez gyakorlatilag a leghangsúlyosabb
rész kell hogy legyen a nyitólapunknak, ezt írjuk a
legnagyobb betűvel! Ne használjunk közhelyeket!
A cím jó ha tartalmazza a lehetséges vevő legnagyobb
és egyértelmű hasznát, ami akkor éri őt, ha minket választ!
/A cím lehet megdöbbentő, vagy akár megbotránkoztató
is. Lehet kérdés, lehet állítás, és még ezernyi hatásos
főcím-típus létezik./ Ha a cím ezt nem mondja ki
egyértelműen, akkor ezt mindenképp egy alcímben
el kell mondanunk!

Maga a szöveg lehet viszonylag rövidebb, és lehet
hosszabb is. Például minél komolyabb, nagyobb értékű
termékünk van, annál hosszabb lehet az értékesítési szöveg!

—-
A weboldalunknak kell hogy legyen az
értékesítésen kívül egy annál fontosabb célja is!

Valami, amit akkor is el szeretnénk érni a
látogatóinkkal, ha nem vásárol.
—-

Ez pedig nálunk az, hogy megadja az E-mail címét
valamilyen formában! /Vigyázat! Csak akkor fogják
megadni, ha valami hasznuk származik belőle, erről
a későbbi leckékben még beszélünk/ .

—-
Így hát a nyitólapunknak ezt a célt kell szolgálnia,
és nem tehetünk oda olyan funkciót vagy modult,
ami ennek a szándékunknak keresztbe tehet.

—-

Például a nyitólap azon részén, amit görgetés nélkül
látunk, igyekezzünk minél kevesebb elkattintási
lehetőséget hagyni a látogatónknak!
Ezért nem kell 8-10 menüpont például, ha pedig valami
mozog a nyitólapunkon, akkor tudjuk, hogy az
odavonzza a szemet, és ha ez nem az elsődleges
célunkat szolgálja, akkor ez a mozgó elem ebben
a tekintetben itt ellenség!

—-
Mi szabhatjuk meg, hogy a látogató merre halad
a mi előre átgondolt értékesítési vonalunkon…

—-

De vajon lehet-e a nyitólapon rögtön termékkel nyitni?
Hát persze!
Sokan használják ezt, de a legtöbben bizony nem
gondolják végig. A nyitólapon csak olyan terméket
tegyünk az érkező látogató szeme elé, ami valamely
tulajdonsága (pl. az ár) miatt slágertermék.
Ami akár önmagában is képes arra, hogy a látogatónk
figyelmét megragadja, és maradásra kényszerítse.

Fontos!!! Nem ejtettünk szót még a vevőkről.
Ők azok, akik már eldöntötték korábban, hogy
vásárolnak, és ekkor érkeznek meg a weboldalunkra.
Az értékesítési szöveg nem nekik szól, hanem
a lehetséges vevőknek! A vevőket tökéletesen és
villámgyorsan ki kell tudni szolgálni az oldalunknak!
Feltétlen a “görgetés nélküli nyitó oldalon” kell hogy
helyet kapjanak azok a funkciók, amik nekik szükségesek:
Bejelentkezés-Regisztráció, Termékek, Termék
kategóriák,
ha van, a Termék kereső, valamint az
átfogó információkkal bíró Vevőszolgálat menüpont.

Jó munkát, sikeres webáruházat kívánok!

Szilágyi Róbert

Szólj hozzá a lap alján!

Címkék: , , ,

122 visszajelzés “2. Webáruház hiba, Nyitólap teszt!” bejegyzésre

  1. Varga Sándor:

    Nos, én maradtam az oldalon, aztán legörgettem, meg végig is olvastam :)

    Az érdekel, hogy miképpen valósul meg, hogy vezeted az érdeklődőt? OK, hogy elsőként meghatározod, hogy mi a célja a honlapnak, pl. eladás. De aztán hogyan vezeted tovább? Milyen példákat lehet erre látni? Őszintén mondom, keresem a “jól megírt weboldalakat”, de nem találom a megfelelőt, ahol értelmezni tudnám ezt a “vezetést”. Lehet, hogy nincs szükségem az illető termékére, azért nem ragad meg és nem látom a fától az erdőt?

    Üdv, Varesz

  2. Szilágyi Róbert:

    Kedves Sándor!

    Nem biztos, hogy az a legjobb megoldás, hogy “Jól megírt” weboldalakat keresel! Egyrészt mert nagyon nagyon kevés van, másrészt pedig mert ha találsz is, hiba lenne lemásolni, mert ami ott működik, korántsem biztos, hogy Nálad is működni fog.

    Javaslom, hogy picit tanulj szövegírást. Odrovics János barátom idehaza a legprofibb szövegíró, és rengeteg ingyenes anyaga is van, ami előbb utóbb elérhető, ha feliratkozol hozzá! Bár ez az új weboldalának félkész állapota, de szerintem működik: http://www.dmgyar.hu/

    Nekem rengeteget segített! Egyébként jól felépített sales szövegre példa lehet akár az én egyik weboldalam is (ha a nevemere kattintasz), de az nem webshop!

    Hajrá!
    Sok Sikert!

    Szilágyi Róbert

  3. Varga Sándor:

    Igazad van, én sem vagyok a másolás híve, abból nem lehet tanulni :)

    És persze sok-sok időt kell szánni a tanulásra, pl. Odrovics János anyagaira is.
    Köszi, üdv, Varesz

  4. BaluKapitány:

    Másolásból nem lehet tanulni, de mások megfigyeléséből már igen :)

    Róbert, köszi a tippet János oldalára!

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